{
  "name": "Alex Belozerov",
  "role": "Freelance data engineer",
  "photo": {
    "src": "/alex.jpg",
    "alt": "Alex outdoors, smiling"
  },
  "about": [
    "Hi, I’m Alex. I work on my own with small e‑commerce brands, joining up their orders, ad spend and fees so the numbers agree. The part I like most is when a founder stops checking them by hand.",
    "Outside work I’m a dad. I grew up in Russia, spent a few years in Cyprus and Tenerife and have settled in England. Most weekends go on trail runs, the garden and a bit too much tinkering with home automation."
  ],
  "contact": {
    "email": "alex@alexb.solutions",
    "linkedin": "https://www.linkedin.com/in/alexanderbelozerov",
    "linkedinLabel": "LinkedIn"
  },
  "more": [
    {
      "id": "work",
      "summary": "What I build",
      "blocks": [
        {
          "cases": [
            {
              "lead": "An apparel brand.",
              "text": "Orders, payment fees, shipping and product costs joined into a true margin for every product, so they could see which ones make money."
            },
            {
              "lead": "A group of brands selling wholesale and direct.",
              "text": "Wholesale kept apart from direct sales, and a P&L for each brand, all from the same data."
            },
            {
              "lead": "A supplements brand.",
              "text": "Shop, ads and email data in one place, so ROAS and CAC came from one source and they could drop the hand‑kept spreadsheet."
            }
          ]
        },
        {
          "card": {
            "p": "My demo runs on a made‑up store. It’s the dashboard a client gets, and the link that lets Claude, the AI assistant, answer questions about the numbers.",
            "link": {
              "href": "https://demo.ecomdata.co",
              "label": "Open the demo dashboard",
              "track": "demo",
              "newTab": true
            },
            "note": "To try the Claude part, add this link to Claude as a custom connector:",
            "url": "https://demo.ecomdata.co/mcp"
          }
        }
      ]
    },
    {
      "id": "how",
      "summary": "How a job works",
      "blocks": [
        {
          "steps": [
            "We talk about the questions you can’t answer today.",
            "The first build is a fixed price: the data warehouse, a first dashboard and the Claude link. After that it’s hourly.",
            "The data warehouse and the code are yours. Claude only reads, and customer names and emails are replaced with codes first."
          ]
        }
      ]
    },
    {
      "id": "before",
      "summary": "Where I’ve worked",
      "blocks": [
        {
          "p": "I was fortunate to work on data at Just Eat Takeaway and Condé Nast."
        }
      ]
    }
  ]
}